The humanization of the brand is the main proposal of this campaign, which brings the serenity of animals and the beauty of nature as a background. Full of colors, from light blue to very dark navy blue, passing through more neutral tones such as white, off-white, ivory and gray contrasted with stronger colors, such as aqua and pink. The new winter collection is divided into bed sets, pillows and clothes for him and her. On the beds, a mix of prints, with embroidery, knits and plain fabrics, create a cozy atmosphere, in addition to being visually different and elegant. Accessories such as cushions can also be used in spaces outside the bedroom, such as the living room and outdoor areas, reinforcing the Trousseau lifestyle trend of decorating all rooms in the house.
The homewear line is dominated by the use of natural materials. The men's line features extremely comfortable pieces made from pima cotton, which stands out for its natural softness. Another new addition to the collection is the use of cashmere in pajamas and nightgowns, also adorned with refined Swiss lace. The nightwear line, with robes in Egyptian cotton satin, coordinates with the bed sets and the Minimalism line.