TROUSSEAU DO BEM 2018
20 YEARS SPREADING SMILES
Trousseau is launching another edition of the Trousseau do Bem campaign! The brand's social responsibility project, which promotes discounts and has part of the sales reverted to basic food baskets for charitable organizations, is celebrating its 20th anniversary in 2018, bringing the concept "spread smiles". Products from all categories of the brand can be purchased with discounts of up to 40%, in physical and online stores, including multi-brand stores, from February 26 to April 8. It's a great opportunity to renew household items at super special prices!
ABOUT “TROUSSEAU DO BEM”
The idea for the campaign came about in 1999, when Trousseau decided to unite its brand with a social action that was not just a sale, but rather a way of showing solidarity and helping others. At the time, the founding partners created the Trousseau Off campaign. After a few years, the name changed to Trousseau do Bem, but the spirit remained the same. During a certain period, products are offered at significant discounts, with part of the proceeds donated in the form of basic food baskets to charitable organizations in São Paulo, Rio de Janeiro, Belo Horizonte and Brasília.
In the first year of the initiative, 1,200 food baskets were distributed. In 2017, 8,441 basic food baskets were donated and in this 2018 edition, 8,579 baskets were donated, which will benefit 29 organizations with approximately 37 tons of food. "We are very proud of this action. It is gratifying to know that for 20 years we have helped so many children and that, above all, we are promoting something we believe in and that is at the core of the brand: doing GOOD", says Adriana Trussardi, founding partner of Trousseau.
ORGANIZATIONS BENEFITED IN 2018:
DISTRIBUTION - OWN STORES
SÃO PAULO
Centro Ludovico Pavoni– 2,310 baskets
Creche Mãe do Salvador – 1,100 baskets
SÃO ROQUE
Casa da Criança– 330baskets
JUNDIAÍ
Casa Transitória– 330 baskets
RIO DE JANEIRO
Casa da Criança– 1,330 baskets
Pro CriançaCardíaca– 570 baskets
BELO HORIZONTE
APAE – 1,110 baskets
AMR (Ass. MineiraReab.) – 220 baskets
BRASÍLIA
Associação Santos Incocentes– 275 baskets
DISTRIBUTION - EXCLUSIVITÉ & MULTI-BRAND STORES
CURITIBA - PR
Instituto João Ferraz de Campos – 110 baskets
FORTALEZA - CE
Lar Amigos de Jesus – 13 baskets
BRASÍLIA - DF
Conselho Central de Brasília da Sociedade de São Vicente de Paulo – 70 baskets
CUIABÁ – MT
Organização Espiritualista Cristã–200 baskets
Santa Casa de Misericórdia– 15 baskets
TERESINA - PI
APIPA - Associação Piauiense de Proteção e Amor aos Animais– 20 baskets
SÃO JOSÉ DO RIO PRETO - SP
Instituto Comboniano de São Judas Tadeu– 33 baskets
RIBEIRÃO PRETO - SP
Lar dos Velhos– 35 baskets
GOIÂNIA - GO
Paróquia Menino Jesus –5 baskets
CRICIÚMA - SC
Associação Beneficente Nossa Casa – 20 baskets
SÃO LUÍS - MA
Asilo Mendicidade– 40 baskets
SÃO CAETANO DO SUL - SP
Grupo Luz São Caetano do Sul – 80 baskets
PRESIDENTE PRUDENTE - SP
Creche Escola Municipal Profª Odette Duarte da Costa – 22 baskets
VITÓRIA - ES
Casa da acolhida e educação infantil– Creche Alegria – 80 baskets
RECIFE - PE
Lar do Nenen - Abrigo Cristo Redentor– 120 baskets
ARAÇATUBA - SP
Rede Feminina de Combate ao Câncer– 30 baskets
SALVADOR - BA
Templo Pai Bendito– 50 baskets
NOVA TRENTO - SC
Desafio Jovem– 14 baskets
CAMPINAS - SP
Grupo Primavera – 33 baskets
LONDRINA - PR
ONG Viver– 14 baskets
OUTRAS EDIÇÕES