Freestyle

Trousseau's new campaign combines freedom and style. Based on the concept of Freestyle and shot among Niemeyer's curves in the Bienal pavilions, it shows the style present in the brand's new collection and invites its customers to discover a modern side of Trousseau, which maintains its usual quality and good taste.

The film uses real skaters, who parade exclusive pieces in a totally innovative environment. Their free moves that remind us of ballet introduce us to the Heloise, Magnô, Isma and Darya lines.

The Heloise line is for adventurers and nature lovers. Magnô, on the other hand, connects us with flowers and reminds us of a walk in the countryside on a sunny morning – we can't imagine a better way to wake up.
The Isma line takes us to the artistic avant-garde, with its prints inspired by abstract brushstrokes freely drawn on a blank canvas – any painter's dream.

Finally, Darya transports us to the fluidity of the oceans. All the lines have one thing in common: they bring more freedom to our daily lives.