WE ARE GOOD!
The Trousseau do Bem campaign has been running for 21 years. The project begins in March, when some products are marked down by up to 40%, with part of the proceeds going to the cause. In 2020, the proceeds made it possible to purchase 10,000 basic food baskets, which were shared among 26 charitable organizations throughout Brazil. As a reminder, in 1999, the year the initiative debuted, 1,200 basic food baskets were delivered.

More love, no favors
Love is a verb that must be conjugated in everyday life so that the abstract noun “love” is converted into something concrete and effective. And everyone has to do their part within a plural society full of demands – here, we decided to embrace food on the table as a cause, because we understand that life moves with energy. Our goal is to provide happiness and unity and show that we are much stronger when we are together. Join us in another Trousseau do Bem campaign – and remember that this story is also yours.