21 YEARS SPREADING LOVE
Trousseau is launching another edition of the Trousseau do Bem campaign! The brand's social responsibility project, which promotes discounts and has part of the sales reverted to basic food baskets for charitable organizations, is celebrating its 21st anniversary in 2019, bringing the concept "love begets love". Products from all categories of the brand can be purchased with discounts of up to 40%, in physical and online stores, including multi-brand stores. It's a great opportunity to renew household items at super special prices!

ABOUT “TROUSSEAU DO BEM”
The idea for the campaign came about in 1999, when Trousseau decided to unite its brand with a social action that was not just a sale, but rather a way of showing solidarity and helping others. At the time, the founding partners created the Trousseau Off campaign. After a few years, the name changed to Trousseau do Bem, but the spirit remained the same. During a certain period, products are offered at significant discounts, with part of the proceeds donated in the form of basic food baskets to charitable organizations in São Paulo, Rio de Janeiro, Belo Horizonte and Brasília.

In the first year of the initiative, 1,200 baskets were distributed. In 2018, 8,600 basic food baskets were donated, and in this edition, 9,305 baskets were donated, which will benefit 26 organizations. "We are very proud of this campaign. It is gratifying to know that for over 21 years we have helped so many children and that, above all, we are promoting something we believe in and that is at the heart of the brand: doing good," says Adriana Trussardi, founding partner of Trousseau