20 YEARS SPREADING SMILES
Trousseau is launching another edition of the Trousseau do Bem campaign! The brand's social responsibility project, which promotes discounts and has part of the sales reverted to basic food baskets for charitable organizations, is celebrating its 20th anniversary in 2018, bringing the concept "spread smiles". Products from all categories of the brand can be purchased with discounts of up to 40%, in physical and online stores, including multi-brand stores, from February 26 to April 8. It's a great opportunity to renew household items at super special prices!

ABOUT “TROUSSEAU DO BEM”
The idea for the campaign came about in 1999, when Trousseau decided to unite its brand with a social action that was not just a sale, but rather a way of showing solidarity and helping others. At the time, the founding partners created the Trousseau Off campaign. After a few years, the name changed to Trousseau do Bem, but the spirit remained the same. During a certain period, products are offered at significant discounts, with part of the proceeds donated in the form of basic food baskets to charitable organizations in São Paulo, Rio de Janeiro, Belo Horizonte and Brasília.

In the first year of the initiative, 1,200 food baskets were distributed. In 2017, 8,441 basic food baskets were donated and in this 2018 edition, 8,579 baskets were donated, which will benefit 29 organizations with approximately 37 tons of food. "We are very proud of this action. It is gratifying to know that for 20 years we have helped so many children and that, above all, we are promoting something we believe in and that is at the core of the brand: doing GOOD", says Adriana Trussardi, founding partner of Trousseau.